DULUTH, Ga., April 8, 2024 ~ AGCO Corporation, a global leader in agricultural machinery and precision ag technology, has announced the launch of a new brand, PTx. This brand will represent AGCO's precision ag portfolio and will combine technologies from two of its cornerstone brands: Precision Planting and its newest joint venture with Trimble.

The strategic alignment of these brands will support AGCO's technology transformation and facilitate the development and distribution of next-generation ag technologies for farmers and original equipment manufacturers (OEMs). Seth Crawford, Senior Vice President and General Manager of PTx, will lead this new organization as an industry-leading, mixed-fleet precision ag platform serving farmers globally.

According to Crawford, the goal of PTx is to provide farmers with flexible solutions that can be used across different brands and throughout the crop cycle. "Through the PTx portfolio offerings within Precision Planting and PTx Trimble, we'll provide seamlessly compatible, powerfully simple precision ag solutions," he said. "We know farming is easier when platforms speak to each other – and when those systems are designed and supported by experts who understand farmers. That's what PTx is promising our customers around the world."

More on Georgia Chron
The name PTx is derived from AGCO's heritage in precision agriculture (P) and advanced technologies (T) that multiply (x) their impact for farmers through seamless, intelligent, and farmer-centric technologies. The symbol for PTx represents precise rows and fields in agriculture while also telling a story of global connection.

To present a unified offering to the market, Precision Planting's visual identity will evolve as part of the new PTx brand portfolio while still featuring its well-known corn plant logo as a nod to its rich heritage. The visual identity for PTx Trimble will mirror that of the leading brand.

The JV transaction between AGCO and Trimble was completed on April 1st, 2024 to form PTx Trimble. Andrew Sunderman has been named General Manager of PTx Trimble, bringing 12 years of experience in various global roles at AGCO to the position. "Farmers rely on precision ag technologies to increase yields, decrease waste, and maximize their resources," said Sunderman. "The launch of PTx and the start of the PTx Trimble JV enable us to better serve farmers, offering them retrofit and factory-fit solutions to achieve their financial and operational goals."

Keith Crow will continue to lead Precision Planting as General Manager. PTx joins AGCO's leading global brand portfolio, which includes Fendt, Massey Ferguson, GSI, and Valtra. To learn more about PTx and its offerings, visit
Filed Under: Business

Show All News | Report Violation


Latest on Georgia Chron