Trending...
- Georgia's Rainbow Village Launches Capital Campaign to More Than Double Its Capacity
- Green Office Partner Ranked #1 on Chicago Sun-Times' Best Workplaces List for 2024
- Retired Navy SEAL Launches Barrett Strategic Leadership Group (BSLG)
DULUTH, Ga., April 8, 2024 ~ AGCO Corporation, a global leader in agricultural machinery and precision ag technology, has announced the launch of a new brand, PTx. This brand will represent AGCO's precision ag portfolio and will combine technologies from two of its cornerstone brands: Precision Planting and its newest joint venture with Trimble.
The strategic alignment of these brands will support AGCO's technology transformation and facilitate the development and distribution of next-generation ag technologies for farmers and original equipment manufacturers (OEMs). Seth Crawford, Senior Vice President and General Manager of PTx, will lead this new organization as an industry-leading, mixed-fleet precision ag platform serving farmers globally.
According to Crawford, the goal of PTx is to provide farmers with flexible solutions that can be used across different brands and throughout the crop cycle. "Through the PTx portfolio offerings within Precision Planting and PTx Trimble, we'll provide seamlessly compatible, powerfully simple precision ag solutions," he said. "We know farming is easier when platforms speak to each other – and when those systems are designed and supported by experts who understand farmers. That's what PTx is promising our customers around the world."
More on Georgia Chron
The name PTx is derived from AGCO's heritage in precision agriculture (P) and advanced technologies (T) that multiply (x) their impact for farmers through seamless, intelligent, and farmer-centric technologies. The symbol for PTx represents precise rows and fields in agriculture while also telling a story of global connection.
To present a unified offering to the market, Precision Planting's visual identity will evolve as part of the new PTx brand portfolio while still featuring its well-known corn plant logo as a nod to its rich heritage. The visual identity for PTx Trimble will mirror that of the leading brand.
The JV transaction between AGCO and Trimble was completed on April 1st, 2024 to form PTx Trimble. Andrew Sunderman has been named General Manager of PTx Trimble, bringing 12 years of experience in various global roles at AGCO to the position. "Farmers rely on precision ag technologies to increase yields, decrease waste, and maximize their resources," said Sunderman. "The launch of PTx and the start of the PTx Trimble JV enable us to better serve farmers, offering them retrofit and factory-fit solutions to achieve their financial and operational goals."
Keith Crow will continue to lead Precision Planting as General Manager. PTx joins AGCO's leading global brand portfolio, which includes Fendt, Massey Ferguson, GSI, and Valtra. To learn more about PTx and its offerings, visit www.ptxag.com.
The strategic alignment of these brands will support AGCO's technology transformation and facilitate the development and distribution of next-generation ag technologies for farmers and original equipment manufacturers (OEMs). Seth Crawford, Senior Vice President and General Manager of PTx, will lead this new organization as an industry-leading, mixed-fleet precision ag platform serving farmers globally.
According to Crawford, the goal of PTx is to provide farmers with flexible solutions that can be used across different brands and throughout the crop cycle. "Through the PTx portfolio offerings within Precision Planting and PTx Trimble, we'll provide seamlessly compatible, powerfully simple precision ag solutions," he said. "We know farming is easier when platforms speak to each other – and when those systems are designed and supported by experts who understand farmers. That's what PTx is promising our customers around the world."
More on Georgia Chron
- Never-Before-Seen Kamala Harris and Ady Barkan Interview Released on Anniversary of Barkan's Passing, Just Ahead of Election Day
- OneVizion Announces Leadership Transition: Bradley Velotta Appointed as New President and CEO
- Rafflin Lepitre Champagnes Arrive in US
- Hoodgeek Merges Pov Commentary On Culture, Entertainment, Politics, Music, Sports, And Technology
- Boot Scootin' for Scholarships: A Night of Music, Dancing, and Giving Back!
The name PTx is derived from AGCO's heritage in precision agriculture (P) and advanced technologies (T) that multiply (x) their impact for farmers through seamless, intelligent, and farmer-centric technologies. The symbol for PTx represents precise rows and fields in agriculture while also telling a story of global connection.
To present a unified offering to the market, Precision Planting's visual identity will evolve as part of the new PTx brand portfolio while still featuring its well-known corn plant logo as a nod to its rich heritage. The visual identity for PTx Trimble will mirror that of the leading brand.
The JV transaction between AGCO and Trimble was completed on April 1st, 2024 to form PTx Trimble. Andrew Sunderman has been named General Manager of PTx Trimble, bringing 12 years of experience in various global roles at AGCO to the position. "Farmers rely on precision ag technologies to increase yields, decrease waste, and maximize their resources," said Sunderman. "The launch of PTx and the start of the PTx Trimble JV enable us to better serve farmers, offering them retrofit and factory-fit solutions to achieve their financial and operational goals."
Keith Crow will continue to lead Precision Planting as General Manager. PTx joins AGCO's leading global brand portfolio, which includes Fendt, Massey Ferguson, GSI, and Valtra. To learn more about PTx and its offerings, visit www.ptxag.com.
Filed Under: Business
0 Comments
Latest on Georgia Chron
- John Atencio Hosts Legacy Of Love Bridal & Diamond Event This November
- Shining a Light on Familial Hypercholesterolemia: ABC Promotes Awareness During National Sudden Cardiac Arrest Awareness Month
- Dogma Systems lanza Security@Dogma: Solución Integral para la Seguridad de la Información
- Atlanta-Based Renovation Company Named HGTV Designer of the Year
- Fight or Flight.... at least one other option.... Anatomy and Psychology of a Crisis
- Kia South Atlanta Brings Innovation and Value to Morrow, GA
- Vantiva's Targets for Net-Zero Greenhouse Gas Emissions by 2050 Validated by the Science Based Targets initiative
- Qualis welcomes Steven C. Miley as Vice President of Contracts
- Jann Klose Signs with The Royalty Network, Releases New Single
- Coker Announces Acquisition of Healthcare Consulting Firm, TTG Healthcare Advisors
- Georgia: Gov. Kemp: SOLARCYCLE Accelerates Plans for Polk County Operation
- Paul Ormsby is appointed by STS Capital Partners as Senior Vice President of Operations
- J Street Property Services Secures Land for Future Multifamily Development in Kerrville, TX
- Dwight Kay and Chay Lapin Announce that Cove Capital Investments has Acquired an Industrial Asset in Athens, GA on Behalf of 1031 Exchange Delaware Statutory Trust Investors
- Ahlers & Ogletree's November 14th Estates & Collections auction showcases 388 lots sourced from distinguished estates
- TopCyberPro.com Founder and CEO Jim West Keynotes EC-Council Global CISO Forum
- SF Comedy Novel "Sex On the Wrong Brain" Claims Fascist Regimes Limit Reproductive Rights To Fuel Masturbation, Urges Simple Sex Ed Lesson
- OpenSSL Forms Business Advisory Committees: Shape the Future - Join Now!
- Last Chance for Green Card Dreams: DV Lottery Deadline Extended to November 7
- Advisors Mortgage Group Celebrates 25 Years of Building Dreams and Strengthening Communities