CENTREVILLE, Va., July 10, 2025 ~ CARFAX and General Motors have recently announced an expansion of their partnership, with CARFAX Lifetime dealers now receiving new car ad placements on various platforms. This move allows these dealers to qualify for GM's In-Market Retail (iMR) Turnkey Program, providing them with increased advertising support and funding.

According to Andrew Diemer, Dealer Principal at Day's Chevrolet in Jasper, GA, this development is a significant win for both their business and customers. He believes that it will not only boost revenue and visibility but also reinforce the trust and loyalty they strive to earn every day. As a CARFAX Lifetime dealer, Day's Chevrolet is committed to transparency in all aspects of their operations, from sales to service to trades. With the added support from GM's iMR Turnkey Program, they can now take this commitment even further.

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Eligible GM dealers, including those selling Chevrolet, Buick, GMC, and Cadillac models, can enroll in the iMR Turnkey program and expect their first reimbursements as early as this month. However, this program is exclusively available to CARFAX Lifetime dealers who have new car advertising displayed with CARFAX Advantage, CARFAX Car Listings, and CARFAX for Life subscriptions.

According to Gregg Cleary, Chief Revenue Officer at CARFAX, there will be no additional paperwork or delays for dealers looking to take advantage of this opportunity. Both CARFAX and GM are working together to streamline the process and make it easier for dealers to access these benefits. This synergy between the two companies allows dealers to get more value from their advertising spend while freeing up time and digital marketing dollars to focus on what truly matters – helping customers build confidence as car shoppers, owners, and sellers.

As the top automotive website in terms of traffic in the United States according to SEMrush and SimilarWeb data, CARFAX provides GM dealers with a competitive edge by connecting them with millions of in-market shoppers every day. To learn more about how CARFAX Lifetime and GM's iMR Turnkey Program can benefit your dealership, visit carfaxfordealers.com.

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