ATLANTA, Feb. 26, 2024 ~ As the nation's only fast casual chicken salad restaurant concept, Chicken Salad Chick has been experiencing a consistent trajectory of growth. With plans for aggressive expansion in 2024, the brand has closed out 2023 with impressive numbers. A total of 32 new restaurants were opened, resulting in a more than 33 percent increase in total unit count from the previous year. This expansion included new locations across 14 states, such as Texas, Florida, North Carolina, and Georgia. Notably, this also marked the introduction of the first-ever Chicken Salad Chick in Colorado, bringing the fast casual concept to a total of 18 states.

In addition to expanding its presence through new locations, Chicken Salad Chick also signed 18 franchise agreements with both new and existing franchisees. These agreements will result in the development of 53 new restaurants over the next several years in states like Texas, Oklahoma, Illinois, Ohio, Virginia and Maryland.

One of the highlights for Chicken Salad Chick in 2023 was the debut of The Chick Melt. This was the brand's first melted specialty sandwich offering and it quickly became a fan favorite. In fact, over half a million Melt sandwiches were sold following its October launch through the end of the year. Customers can customize their Melt sandwich by choosing from Chicken Salad Chick's 12+ chicken salad flavors or pimento cheese. It is then combined with provolone cheese and served on a toasted croissant using state-of-the-art toaster technology to achieve the perfect fusion of crispy exterior and gooey interior.

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CEO Scott Deviney expressed his gratitude for their growth and success in 2023. He credited their dedicated franchisees and corporate team members who share their purpose of spreading joy, enriching lives and serving others. With disciplined growth balanced between new and existing markets and franchisees, Deviney is confident that they will continue to have a successful year ahead.

In addition to their developmental successes, Chicken Salad Chick also announced a remarkable $350 million in systemwide sales, marking a 15% increase from 2022. This also resulted in an average unit volume (AUV) of nearly $1.5 million. With plans to open 40 additional stores by the end of this year, Chicken Salad Chick is on track to reach its goal. They also have plans to expand into new markets such as New Mexico, Maryland, and Fairfax County, VA.

Another significant development for Chicken Salad Chick in 2023 was the acquisition of Atlanta bakery Piece of Cake. This move was part of their strategy to enhance their dessert menu across all 250+ locations. Piece of Cake's hand-frosted cakes, baked from traditional family recipes and ingredients, will now be the signature dessert offering in Chicken Salad Chick restaurants.

Aside from their business growth, Chicken Salad Chick is also dedicated to serving their communities through philanthropy. Their restaurant teams raise funds for local food banks and the national nonprofit CURE Childhood Cancer through their annual Giving Card promotion. Since 2017, the Chicken Salad Chick Foundation has contributed over $2 million to these causes. In 2023 alone, the annual Giving Card program raised over $525,000 while the brand's annual Cookies for a CURE program raised $40,000.

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For those interested in owning a franchise with Chicken Salad Chick, there are opportunities available in Virginia, Ohio, Indiana and Illinois where the brand currently operates. They are also seeking individuals with an entrepreneurial spirit and marketing skills who can manage a strong team. Previous restaurant experience is preferred and interested candidates should have a minimum net worth of $750,000 and liquid assets of at least $250,000. The initial investment for a franchise is approximately $762,000 - $980,000 with an initial franchise fee of $50,000.

To learn more about ownership opportunities with Chicken Salad Chick, visit their website. For more information on the brand, visit their website and follow them on social media for the latest news and trends. With their continued growth and success, Chicken Salad Chick is sure to make a mark in the fast casual restaurant industry.
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