ATLANTA, March 21, 2023 ~ DNA Behavior, an Atlanta-based company, has launched a new cloud-based DNA App that features a cutting-edge Market Mood Dashboard. The app is designed to uncover a person's hard-wired strengths and help them align more ideally with the situations they encounter each day.

According to Hugh Massie, Founder & Executive Chairman of DNA Behavior, the app provides money insights for clients and employees of wealth managers, financial advisors and others without any training. The user-friendly dashboards display information in a simple, intuitive format, enabling users to gain valuable insights into their own and client behavioral tendencies and financial habits quickly.

The app also allows advisors to easily view clients' moods towards the market, staying ahead of market trends, and making informed investment decisions – all from the convenience of a smartphone. Plus, users can customize the app with their own branding.

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Powered by the DNA API, the DNA Behavior Web App can also provide companies with direct access to the data they need through its new ISV (independent software vendor) partnership. The app provides insights into the behavior and money habits of individuals, couples, co-workers, teams and entire companies.

DNA Behavior says that this Web App is a valuable tool for businesses in any industry as it helps them make data-driven decisions to maximize efficiency and profitability. It has an easy-to-use interface, side-by-side comparisons (how will Person 1 and Person 2 respond differently?), customized branding and full-screen presenter mode.

Massie believes that this platform helps take quantum leaps toward meeting improvement goals whether it be optimizing team performance or enhancing relationships in general. He encourages people to watch their launch video or take a tour of the app for more information on how it works.

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