ATLANTA, June 11, 2024 ~ Atlanta, GA - The Franchise Customer Experience Conference (FCXC) in Atlanta is set to have a strong presence from Batteries Plus, the world's leading consumer and business specialty battery franchise. Six executives from the company will be participating as panelists in three critical sessions during the conference, which will take place from June 17-20.

The FCXC brings together top figures in the franchising industry for networking, professional growth, and collaboration. The event features inspiring keynote speeches, engaging panel discussions, and insightful educational breakout sessions.

One of the main sessions at the conference will be "Brand Case Study with Batteries Plus," where five of the company's executives will discuss successful brand strategies for creating a customer-centric culture, ensuring consistent execution, and boosting performance and profits. The panelists include Joe Malmuth (Chief Development Officer), Derek Detenber (Chief Marketing & Merchandising Officer), Jon Sica (Chief Operating Officer), Kranthi Malreddy (Chief Information Officer), and Jason Moss (Vice President of Store Development & Training).

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Detenber will also join another panel for the session "Marketing Programs That Maximize Spend, Execution & Results." This session will explore strategies for maximizing resource utilization and enhancing audience engagement. The panelists will share insights into the latest marketing tools and technologies to optimize marketing spend and stay competitive in a constantly evolving market.

In addition to these sessions, Judd Campbell (Director of Real Estate & Store Development) will lead a session in the operations track titled "Maintaining Consistent Customer Experiences Across the System." This session is aimed at franchisor executives and will cover essential strategies for maintaining a consistent customer experience throughout a franchise system. Topics such as synchronizing messaging and branding, implementing effective training programs, and leveraging digital tools for real-time access to resources and guidelines will be discussed.

Joe Malmuth expressed his excitement about participating as a panelist at the FCXC, stating, "Participating as panelists at this year's Franchise Customer Experience Conference is an incredible honor for me and my colleagues at Batteries Plus. Sharing our expertise in creating a customer-centric culture, ensuring consistency in cross-functional execution, and elevating performance and profits reflects our commitment to driving excellence in every aspect of our business."

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The FCXC was established to enhance the customer experience across franchise networks and has become a key platform for fostering collaboration and driving excellence in customer experience within the franchise sector.

Batteries Plus has over 800 store locations nationwide and prides itself on providing a local touch within each community it serves. The company offers a wide range of products and services for both consumers and businesses, including powering equipment, fleets, fire and security systems, tools, cell phones, key fobs, laptops, and more.

The brand's success has been recognized by its ranking on Franchise Times Top 400 list at #130. It also gained 40 spots on Entrepreneur Magazine's Franchise 500 list from last year's ranking. Over the past three years, Batteries Plus has improved its overall ranking by 162 spots due to its outstanding performance in areas such as unit growth, financial strength and stability, and brand power.

For those interested in learning more about Batteries Plus and its franchise opportunities, visit
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