SCOTTSDALE, Ariz. - GeorgiaChron -- In this deal, 1 Golf Ventures, LLC represents the cooperative, which will be owned and controlled by golf course operators. In exchange, 1 Golf Ventures will own a significant stake in Golfpay. Like cooperatives in other industries, the price of admission for golf course operators is to simply become customers of itself through the cooperative. By doing this over a fully integrated software platform, every operator can seamlessly connect with one another and create golf marketplaces quite literally, on the fly.

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Currently, golf course operators individually spend tens of thousands of dollars every year on software and services from third parties. Through this new business structure of shared interests, golf course operators will, in effect, be reinvesting resources into a business they themselves own and control, rather than licensing software and services indefinitely.

One example of a new business initiative taken up by the group, previously under the exclusive control and ownership of third parties, is reciprocal golf memberships. In the new model, all profits go back to golf course operators, giving them greater financial flexibility to undertake other projects as a group or to reinvest profits back into their individual golf course properties.

The 1 Golf cooperative will be powered by Golfpay360, renowned for its patented booking technology, which will then become the default technology platform by which all these initiatives can be implemented.

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Dale Merritt, the CEO of Golfpay, emphasizes the significant opportunity he sees with everything going through golf course operators, stating, "The golf economy is booming like never before. Technology-wise, there are all kinds of disparate systems out there causing breaks in the marketplace. That doesn't even consider internal and external politics, and third-party agendas that can scuttle innovation. We also recognize that golf course operators hold an important place in helping to grow the game and the business of golf. It's their relationship with golfers that is most compelling. Who else in the marketplace has this close of a relationship with the golfing consumer at scale? These relationships with golfers, and their ability to connect to other golf courses through the 1 Golf cooperative, now make it possible to scale various business programs very quickly."