Trending...
- Rising Stars Romulus First Debuts Genre-Bending Album "Reality"
- Saratoga Stalls to Attend Desert International Horse Park Show Season – December to March
- Jaylen Brown Launches Luxury Athleisure Line Under 741 Brand - A Hybrid of High Fashion and Innovation
As the real estate market continues to change, one local agent has mastered the art of "Target Marketing" to expose their properties to the most opportune buyers, thus selling them for more money.
HATTIESBURG, Miss. - GeorgiaChron -- If you've followed the Hattiesburg real estate market for a while, you've undoubtedly heard of Steve Pahlman with Dunbar Real Estate Inc, as he's one of the most respected agents in town when it comes to marketing homes to sell for the most amount of money. Now, he's one-upped himself with the latest addition to his advertising arsenal with what he calls his "Target Marketing" approach.
The ancient approach of placing your home in local magazines, the local MLS and other affiliated websites along with the rest of the listings that your listing brokerage has is now a thing of the past. Steve Pahlman has perfected an approach to Target Marketing where he invests his own money to expose sellers' properties to the most opportune buyer based on their current interests, hobbies, family size, age and even net worth and credit score.
More on Georgia Chron
In today's world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy.
When asked how this new-age approach to selling for more homes works, Steve said the following: "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There's no sense in marketing that home to retired couples but it's a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. with the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road."
More on Georgia Chron
For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.
To learn more about Steve or to contact him, visit http://www.thehattiesburgrealtor.com
The ancient approach of placing your home in local magazines, the local MLS and other affiliated websites along with the rest of the listings that your listing brokerage has is now a thing of the past. Steve Pahlman has perfected an approach to Target Marketing where he invests his own money to expose sellers' properties to the most opportune buyer based on their current interests, hobbies, family size, age and even net worth and credit score.
More on Georgia Chron
- Axiros' Founder Gunther Klessinger Takes on CTO Role to Lead Axiros into a New Era of Technology
- Macy Alex Photography Hosts Art Showcase and Fundraiser Benefiting Giving Grace
- Georgia: Gov. Kemp Announces SREB Commission to Strengthen High-Demand Career Pipelines
- ONI KAI NINJUTSU Opens Flagship Martial Arts Dojo in Pollock Pines, CA
- Final Draft Partners With IHQ Network for Special Holiday Performance
In today's world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy.
When asked how this new-age approach to selling for more homes works, Steve said the following: "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There's no sense in marketing that home to retired couples but it's a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. with the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road."
More on Georgia Chron
- The Shot Heard Around the Business World – And the Heroes of American Business
- The Edge Agency Celebrates Two Women-Owned Business Certifications with Nonprofit Support
- Georgia: November Tax Revenues Up 2.3%
- Jaylen Brown Launches Luxury Athleisure Line Under 741 Brand - A Hybrid of High Fashion and Innovation
- CUMIC Listed Among Forbes China Go-International Top 30 Brand
For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.
To learn more about Steve or to contact him, visit http://www.thehattiesburgrealtor.com
Source: Dunbar Real Estate Inc
Filed Under: Real Estate
0 Comments
Latest on Georgia Chron
- The Institute for Personalized Medicine Holds Grand Opening
- Master P Hosts the First Major Hip-Hop Black History Month Benefit Concert at NJPAC
- Coastal Georgia Indicators Coalition Releases 2023 Status Report
- Denise Barfuss Joins AutoMobility Advisors as Principal Consultant
- Savannah Chatham Food Policy Council Sets Priorities for 2025, Starting with Community Gardens
- David Weekley Homes' Settingdown Farms Now Open to the Public in Cumming GA
- Paddy Power Teams Up with Our Price in Their First-Ever Christmas Ad
- CARFAX: Odometer Fraud Increases Nationwide to 2.14 Million Vehicles
- Restoring the Legacy - Bimini's Since 1975
- Hotel Huddle Simplifies Group and Corporate Hotel Bookings with Intuitive New Platform
- Green Air Environmental, LLC awarded a GSA Multiple Award Schedule Contract # 47QSMS24D00C4
- Norfolk Southern Names Ann A. Adams Chief Human Resources Officer
- Comp U Floor ERP vs. FloorZap: Discover the Best Flooring Business Software
- InventHelp Inventor Develops Modified Hairstyling Clippers (ACC-287)
- 418,000 Kids Aged 0-5 on Psych Drugs: Campaign for "De-Prescribing"
- Saratoga Stalls to Attend Desert International Horse Park Show Season – December to March
- Rising Stars Romulus First Debuts Genre-Bending Album "Reality"
- Inspiring the Full Arch Industry: Dr. James Fetsch Speaks At The Full Arch Growth Conference 2024
- The Score Album for "The Lost Weekend: A Love Story" Released Today
- Tickets Now on Sale for Fourth Annual HBCU All Star Games