ATLANTA, July 15, 2024 ~ Safe-Guard Products International, LLC has announced a major investment from private equity firm Hellman & Friedman, solidifying its position as a leading provider of finance and insurance products for the automotive, RV, marine, and powersports industries. The strategic partnership is expected to drive Safe-Guard's growth and enhance its offerings in the sector.

With this new investment, Safe-Guard's management team will continue to lead the company towards success for the benefit of its partners, customers, and stakeholders. Randy Barkowitz will assume a board-level leadership role as full-time Executive Chairman while David Pryor remains President and takes on the role of Chief Executive Officer.

"We are thrilled to welcome Hellman & Friedman as our new majority investor," said Barkowitz. "Safe-Guard's commitment to excellence remains steadfast. With their backing and Stone Point's continued support, we are positioned to deliver even more innovative solutions, superior service, and unmatched value to our partners and their customers."

Hellman & Friedman is known for its focus on helping industry leaders reach new heights and fully supports Safe-Guard's unique strategy and strong management team. The investment highlights their dedication to supporting Safe-Guard in delivering top-notch F&I products, dealer service, customer satisfaction, and technology solutions. This partnership will provide Safe-Guard with additional resources to invest in its people, processes, and technology.

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"Safe-Guard is a differentiated provider of private label protection products that offer value to dealers, strategic partners, and consumers," said Hunter Philbrick, Partner at Hellman & Friedman. "The business has built an impressive reputation for its high-quality products and service, and we are excited to partner with the talented management team and provide additional firepower to support the company's strategic priorities. We see several significant growth opportunities and look forward to working together to realize the immense potential ahead."

Headquartered in Atlanta, Safe-Guard's Protection Products Platform sets the standard for service, consistency, and customer-centric solutions for over 19 million consumers. This investment from Hellman & Friedman will allow Safe-Guard to further enhance its offerings and continue to provide top-notch service to its customers.

Goldman Sachs & Co. LLC and SPC Capital Markets LLC served as financial advisors to Safe-Guard, while Debevoise & Plimpton LLP acted as legal counsel. Jefferies LLC was the lead financial advisor for Hellman & Friedman, with Waller Helms Advisors also providing financial advice and Kirkland & Ellis acting as legal counsel. This partnership marks an exciting new chapter for Safe-Guard as they continue to lead the way in the finance and insurance industry.

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