DENTON, Texas, Feb. 12, 2024 ~ After months of planning and preparation, Sally Beauty, the leading destination for salon-quality hair products, has announced a partnership with The Black Hair Experience, an organization dedicated to celebrating and uplifting Black hair and culture. This collaboration will bring forth the first-ever Rooted in Success experiential event series.

The Rooted in Success events will kick off on Saturday, February 24, 2024, in Atlanta and Saturday, March 16, 2024, in Washington D.C. These events are open to the public and free to attend.

The launch of Rooted in Success coincides with Black History Month and Women's History Month, making it a perfect opportunity to engage students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black and female-founded beauty brands, and consumers. This partnership highlights Sally Beauty's commitment to creating a dynamic ecosystem that fosters connections within the textured hair community. With over 100 textured hair brands available at their stores, including more than 50 Black-owned or founded brands such as SheaMoisture, Kaleidoscope, Mielle Organics, TPH by Taraji, and more. Additionally, Sally Beauty is home to six emerging Black-founded brands from their Cultivate Accelerator Program.

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The collaboration between Sally Beauty and The Black Hair Experience has been growing over the past few months and has now given rise to Rooted in Success. This initiative aims to amplify the voices of textured hair innovators and leaders in the beauty industry. It aligns perfectly with Sally Beauty's mission to inspire and engage the next generation of consumers. Together they have curated unique consumer activations that promote confidence-building resources while encouraging networking opportunities for HBCU students. As part of this initiative, Sally Beauty is also launching a discount program for active HBCU-enrolled students across the country. Starting this Spring semester, students can avail a 10% discount on both in-store and online purchases at Sally Beauty.

John Goss, President of Sally Beauty, stated, "We believe beauty is a powerful form of self-expression, and we see it as our role to facilitate access beyond quality products by providing opportunities for influential industry leaders to engage, inspire, and connect with consumers and young entrepreneurs. At Rooted in Success, we are showcasing founder-led stories from both emerging and established Black beauty leaders, and we are excited to celebrate this partnership through local events and continued support year-round."

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The Rooted in Success events will take place in cities known for their HBCU vibrancy and strong Sally Beauty communities. The first two pop-up events will be held on Saturday, February 24, 2024, in Atlanta and Saturday, March 16, 2024, in Washington D.C. These events will feature an entrepreneurial-focused panel with brand founders and leaders from top beauty brands. The panel will be led by curl expert and content creator Bianca Renee from YouTube and Instagram. Attendees can also look forward to networking opportunities, professional headshots, interactive brand demos, and complimentary products from popular brands like SheaMoisture, Kaleidoscope, Mielle Organics, TPH by Taraji, Made for Locs, PuffCuff, bondbar, and more.

Alisha Brooks, CEO of The Black Hair Experience said," We cannot have a conversation about Black beauty hair and culture without acknowledging the impact of Sally Beauty. We're so excited to collaborate and bring those nostalgic moments we all share when it comes to 'getting our hair right' to life with Instagram-worthy photo moments. Our partnership merges creativity education business entrepreneurship; we can't wait for everyone to see what we have in store."

To learn more about the Rooted in Success event details and Sally Beauty's extensive textured hair offerings visit SallyBeauty.com/events.

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