ATLANTA, April 18, 2024 ~ As one of the fastest-growing QSR brands in the industry, Smalls Sliders has been making waves in the restaurant space. And now, they are taking their disruption to a whole new level with the official launch of their signature color, Smorange™.

This vibrant orange hue is not just a color for Smalls Sliders; it represents the energy, attitude, and character of the brand. In fact, the development of Smorange was a collaborative effort between Smalls Sliders and the Pantone Color Institute. The process began by using an existing Pantone Color and then carefully adjusting it to achieve a brighter and more vibrant custom variation. After reviewing various color samples, the final hue was chosen as a nod to the essence of the brand.

According to Maria Rivera, CEO of Smalls Sliders, working with the Pantone Color Institute was a pivotal moment for their brand as they continue on their path of explosive growth. She explains that Smorange is not just a color but also embodies their energy and attitude – bright, vibrant, and unapologetic. The brand is excited to introduce Smorange to their loyal customers known as "Squad members" and "Frequent Sliders," as well as to the rest of the world.

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Smalls Sliders first introduced their signature Smorange colored Can in 2019. Since then, they have continued to disrupt the QSR industry with their strong leadership team and impressive development pipeline. With over 200 Cans open or under development in 18 states, it's no surprise that they have received high-level recognition from industry publications such as Nation's Restaurant News and QSR Magazine. They have also been featured on Entrepreneur magazine's "Top New & Emerging Franchises" list.

For those interested in learning more about Smalls Sliders and their iconic color, visit With its bold and energetic vibe, it's clear that Smorange is more than just a color – it's a representation of the innovative and dynamic brand that is Smalls Sliders.
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