ATLANTA, Sept. 16, 2024 ~ Industry veteran and financial expert Dan Hurwitz has been appointed as the new Chief Financial Officer of Smalls Sliders, a rapidly growing brand in the quick-service restaurant (QSR) industry. With over two decades of experience managing and overseeing the financial growth of various well-known brands, Hurwitz brings a wealth of knowledge and expertise to his new role.

Prior to joining Smalls Sliders, Hurwitz served as the CFO of Philz Coffee, where he successfully led the company through significant financial transformation and improved its overall performance. He has also held progressive finance and investment banking roles at companies such as Gamestop, Kids2, Restoration Hardware, MGM Resorts International, and Abercrombie & Fitch Co.

Hurwitz's diverse background and strategic leadership skills make him a valuable addition to Smalls Sliders' growing leadership team. In his new role as CFO, he will be responsible for guiding the company's financial strategy and supporting its rapid expansion. With over 325 Cans open or under development, Smalls Sliders is on track to become a dominant force in the QSR industry.

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"I am thrilled to join the Smalls Sliders team during such an exciting time in its growth journey," said Hurwitz. "The brand's unique concept and national recognition immediately drew me in. I am honored to work alongside its dynamic leadership team as we strive to make Smalls Sliders an iconic household name."

Maria Rivera, CEO of Smalls Sliders, expressed her enthusiasm for Hurwitz's appointment: "We are proud to welcome Dan to our team as a key partner and leader. His extensive experience and innovative approach are exactly what we need as we continue expanding our capabilities. Since joining Smalls Sliders, I have been focused on building a strong leadership team with individuals who are true innovators in their respective fields. Dan fits that mold perfectly, and I am excited to see what we can accomplish together."

Smalls Sliders, known for its signature 'Smorange™' colored Cans, has been disrupting the QSR industry since its launch in 2019. With a stacked leadership team and a robust development pipeline, the brand has experienced rapid growth with over 300 Cans open or under development. Its success has not gone unnoticed, as it has been featured in Nation's Restaurant News' "Breakout Brands of 2023" and ranked on QSR Magazine's annual QSR 50 Contenders list in 2023 and 2024. Smalls Sliders has also received recognition from Entrepreneur magazine, Technomic's Future 50 Growth Chains, and Inc. 5000.

For more information on Smalls Sliders and its continued growth, visit www.smallssliders.com.

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