ATLANTA, May 28, 2024 ~ Atlanta-based SaaS commerce data management provider, Syndigo, has recently announced the appointment of Kate DiLorenzo as their new Vice President of Foodservice. In this role, DiLorenzo will be responsible for expanding content syndication capabilities within the foodservice industry, with a focus on enhancing supplier-distributor interactions to improve user experience and drive revenue for Syndigo's customers.

This move solidifies Syndigo's position as a leader in the foodservice industry as the premier provider of Product Experience Management (PXM). The company enables industry-standard distribution of data to distributors and offers e-commerce-ready content and digital marketing assets for publishing across distributor networks and digital foodservice platforms.

According to Derek Dean, President of Syndigo Americas, DiLorenzo's extensive industry experience and expertise in product content and global data standards make her uniquely qualified to guide Syndigo's evolution in the market. He also highlighted her success in business transformation initiatives, IT strategic planning, and change management as valuable assets to the company.

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With over 20 years of experience in hospitality and foodservice distribution, DiLorenzo is well-equipped to support the growing focus on e-commerce within the industry. Her knowledge will be crucial in meeting the demand for high-quality product information and digital assets.

Dean also emphasized that DiLorenzo's work with trading partners at Syndigo gives her valuable insight into all sides of the discussion. This will aid in guiding the company's research and development investments to unlock data for the industry.

Syndigo has a long history of leadership in data and product content for distributor partners through its heritage companies such as Attribytes, edgenet, FSEnet, and Gladson. The combined offering from Syndigo builds on global data synchronization network (GDSN) standards by incorporating workflows and scorecarding, digital shelf analytics, dynamic rich media widgets for recipient websites, and Master Data Management (MDM).

Dean believes that with DiLorenzo leading the Foodservice practice, Syndigo will be able to go beyond the traditional supplier-distributor interface for content syndication. This will unlock campaign capabilities and best practices to enhance the end-user experience for their clients.

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