ATLANTA, Feb. 20, 2025 ~ As the "1 of 1" Tour kicks off, hip-hop icon MC Lyte has announced a new partnership with The Doux, the fastest-growing textured hair care brand in the U.S. The Doux will serve as the official beauty sponsor for the tour, which aims to inspire, uplift, and educate listeners through a unique blend of storytelling and love.

Known for merging hip-hop culture with beauty, The Doux is no stranger to celebrating cultural pioneers. This collaboration with MC Lyte, a groundbreaking artist and trailblazer in the hip-hop community, is a perfect fit for the brand's mission.

"We are honored to support MC Lyte on her journey with this tour," says Maya Smith, Co-founder and Creative Director of The Doux. "Hip-hop is more than just music – it's a movement that has profoundly shaped my life. MC Lyte isn't just an icon – she's a trailblazer who has paved the way for so many. We at The Doux are superfans and thrilled to be part of her tour."

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Co-founder and COO Brian Smith also expressed excitement about this partnership, stating that The Doux has always drawn inspiration from the music community. This collaboration continues that tradition and allows the brand to support MC Lyte as she brings her powerful artistry to the stage.

Through this partnership, The Doux will bring exclusive beauty activations to the "1 of 1" Tour. Fans can expect engaging experiences that celebrate the deep connection between music, culture, and self-expression.

The Doux's commitment to celebrating cultural pioneers aligns perfectly with MC Lyte's mission for her tour. As she makes her return to the music scene after a hiatus, she hopes to inspire others through authenticity and artistry.

With this exciting collaboration between two influential forces in their respective industries, fans can expect an unforgettable experience at each stop on the "1 of 1" Tour. The Doux and MC Lyte are ready to make their mark and continue to push boundaries in the worlds of music and beauty.

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