Xtime Adds New Features to Modernize the Automotive Service Experience

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~ Cox Automotive Inc. has announced new capabilities for its industry-leading service platform, Xtime, designed to transform dealership service departments into customer-centric powerhouses. These new features focus on customer communications and workflow, with the goal of elevating the overall customer experience while also increasing fixed operations profits.

One of the key enhancements is the improved texting and chat features, now available for all Xtime customers. This allows for more efficient and flexible communication between service staff and customers, meeting evolving expectations. The new messaging center also supports bulk communications, reducing the level of effort required and ensuring timely and effective interactions to improve customer satisfaction.

In addition to enhanced communication capabilities, Xtime has also introduced improved video and image capture and share features. These include noise cancellation, higher resolution, subtitles, and dealer-branded MPI videos to drive technician efficiency and elevate the customer's experience. With engaging multimedia content, additional service recommendations can be generated in as fast as 7 minutes. Xtime's real-time performance dashboard and scoring capabilities aim to increase additional service recommendations (ASRs) and drive revenue growth.

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Simplifying reporting is another focus of these new capabilities. Deeper insights from the service lane will help dealers make informed decisions quickly. And with seamless DMS integrations, workflow efficiency is expanded, streamlining operations and leading to higher dealership profitability.

Tracy Fred, senior vice president of dealer and lender solutions at Cox Automotive, emphasized how these enhancements align with Cox Automotive's Retail360 ecosystem: "Xtime stands out from other solutions in its ability to connect data from sales to service, providing tools to keep customers and service staff in constant communication." She added that these enhancements are a testament to Cox Automotive's commitment to providing consistent sales-to-service experiences through powerful insights.

With 65% of consumers rating digital features as critical or very important in their communication experience, these new capabilities come at a crucial time as 2025 shapes up to be the strongest year for automotive sales since 2019. Xtime's enhancements equip dealership service departments and OEMs with the technology needed to meet customer expectations.

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Xtime's service platform is trusted by nearly 7,000 franchise dealers and more than 20 OEM partners. "Even in a positive market, dealers understand that they need to think long term and strategically," said Fred. "Xtime is the service platform that leads to a more profitable service experience today and in the future."

Dealers, media, and analysts interested in learning more about Xtime's new enhancements can visit the Cox Village at the 2025 National Automobile Dealers Association (NADA) Show from January 23-26 or request a meeting through the Cox Automotive NADA Hub. With these new capabilities, Xtime is poised to continue its success as a leader in dealership service platforms.
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