ATLANTA, July 23, 2024 ~ Zaxbys, a popular chicken chain, has announced the appointment of Chris Kung as its new Chief Digital Officer. Kung will be responsible for leading the company's Loyalty and e-Commerce initiatives, as well as driving transformation and acceleration within these areas. He officially joined the company on July 15 and will report directly to Zaxbys' Chief Executive Officer, Bernard Acoca.

According to Acoca, Zaxbys' rapid expansion requires the investment of world-class leaders and resources. He believes that Kung's expertise in e-Commerce and loyalty programs will help drive incremental growth and enhance the overall customer experience as digital touchpoints continue to play a significant role in the customer journey. Acoca also stated that Kung's arrival will allow Zaxbys to build stronger relationships with their guests by gaining a deeper understanding of their needs and rewarding their patronage with personalized experiences.

Kung brings over 20 years of innovation and strategy experience to his new role at Zaxbys. Prior to joining the company, he served as Chief Digital Officer at Dollar General where he led initiatives that transformed the company into a digital innovator. One of his notable achievements was creating the myDG loyalty program, which saw tremendous success under his leadership. During his time at Dollar General, e-Commerce sales grew by 40 times in just three years, app usage increased from 1.8 million to 7 million monthly active users, and the DG App was recognized as the #1 couponing app in America.

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Before his time at Dollar General, Kung held key leadership positions at Macy's Inc., where he focused on driving omnichannel technology and innovation.

In light of Kung's appointment, Zaxbys is also establishing a new Loyalty & e-Commerce Team that will report directly to him. This team will be responsible for spearheading efforts to make Loyalty and e-Commerce significant contributors to the company's growth. The creation of the Chief Digital Officer role will also allow for more focus and capacity for Mike Nettles, Chief Technology Officer, and Patrick Schwing, Chief Marketing and Strategy Officer, who previously oversaw a portion of these responsibilities.

Kung expressed his excitement about joining the Zaxbys team and his commitment to elevating the digital guest experience. He believes that loyalty and e-commerce will play pivotal roles in the company's ongoing growth. Kung holds a Bachelor of Science degree from the University of California, Los Angeles, and an MBA in Marketing & Operations from the Wharton School at the University of Pennsylvania.

With Kung's extensive experience and expertise in digital innovation, Zaxbys is confident that he will help drive their digital initiatives forward and continue to enhance their customer experience.

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